Current Industry News
Research shows that up to 75% of buying decisions are made in-store, yet only as little as 5% of advertising expenditures are spent in-store.
- Out of Home Video to top $2 Billion by 2011
- Canadian OOH expected to have annual growth of at 8.7%, $529 million by 2011
- Although with economic downturn, the digital signage industry saw its strongest year to date
- Major companies like Wal-Mart and the “Big 3” TV networks began taking digital signage seriously
- Wal-Mart plans to install 27,000 screens in 27,000 stores by early 2010
- Almost a million displays are operating in North America
- All 69 TCC stations will install with digital network
- Display networks will be installed in high-end hotel chains across nation, including Hilton, Delta, Vintage, Skyline, etc
Why install digital signage at your venue
- Increase traffics and sales, which in turn increase profits
- Reduce the use of expensive static displays – changes can be made instantly
- Improve venue image – create a professional look
- 24/7 sales assistant – display entire product/service lines
- Promote specials to attractive new or existing customers
- Update service and product range as often as needed
- Offer advertising space to business partners to make extra revenue
Examples of application
- Transportation: trains, airplanes, buses
- Retail: supermarket, convenience store, department stores
- Healthcare: hospitals, doctors, dentists
- Hospitality: hotels, resorts
- Food/Drink: food courts, restaurants
- Banks
- Real Estate
- Exhibition halls
Real Estate Agents
Showing pictures and listing information on a digital screen makes it so easy for your potential customers to visualize their dream house.
Travel Agents
Who doesn’t like bargains?! Display your latest bargains with digital graphics of different destinations, which will really attract potential travelers. Help them visualize and start dreaming their perfect vacation!
Banks
Display bank’s services and provide latest mortgage deals, interest rates, exchange rates, etc.
Retail
Maximize your revenue by showcasing your products and your specials or promotions.
Exhibitions
Attract people to your booth with motion pictures and provide information to retain visitors while they are waiting to talk to your salespeople.
Restaurants
Entice customers with live and dynamic images of delicious food from your menu. Create demands and emphasize on today’s specials.
Car dealers
Stimulate the interest of potential customers by displaying your latest models. While waiting in the service department, they can visualize themselves driving their next dream car.